How has your sound evolved since your earliest work?

There was a lot of different times for the evolution. From GarageBand  on the iPhone 7 Plus, home studios. You name it, I was doing it. But if  I were to pinpoint, how? Really it was just the hunger. Hunger to  produce, engineer, mix, and to overall bet on myself. The hunger was the  whole evolution. You get tired of sitting behind the guy in the chair,  that you end up BECOMING the guy in the chair.

What’s the story behind your latest single?

That we’re all a villain in someone’s story. Yes, we know who WE are  and acknowledge who we are when we look in the mirror. However,  everybody in our lives received a different version of ourselves, even  at our most authentic. One person can say you’re the dopest person in  the world, then there’s the others that pray on our downfall for their  own selfish reasons. Even though the song is dressed in an aggressive,  maybe even dark instrumental for others (thank you @apowantsbang), the  message is louder. Be unapologetically YOU.

Walk me through your typical songwriting process.

I let the beat speak to me. You can’t force a song to happen, let alone  a good one. You gotta let the song speak to you. A lot of artists get  it confused. Songs shouldn’t be just brain rot, sloppy punch ins, and  thinking the songs “good enough” just because theirs autotune on it. My  process consists of care and intent, as well as trusting my ear.

How do you approach working with producers or collaborators?

There’s never a “right” approach. Sometimes you’ll see the potential in  others more than they see you, and vise versa. A lot of times there  will be people that see what you got going and want to be a part of it.  I’m honestly grateful for the producers I met through social media and  Twitch. To land my plane, I go off of energy, interaction, as well as  mutual vision and end goal.

What’s the biggest difference between your live show and your studio recordings?

It’s the interaction as well as the reaction when the music starts.  With performing, you can SEE the reactions and energy in crystal clear,  8k high definition. When recording within my 4 walls, of course I  provide the same energy that I would want for the show. With recording,  it’s 5 different versions of me. 5 different hats if you will. Maybe  even more! But on stage, I am 100 percent me. The same me when the song  is COMPLETED

Do your songs come from personal experience, storytelling, or a mix of both?

They do come from a mix of both, but I’ve come to notice this:

Recently,  even months before I moved to Canada, I felt as though I had something  more to talk about than just being “the rappers rapper”. I could bar-up  and tell a bunch of different stories that DO coincide with my life and  the situations within, but I wanted to let people in. Like, REALLY let  them in on who I am and what’s been going on within my mind. Not just  talk about the shit that may or may not have caused hip-hop and rap to  no longer be on billboard. Anybody can rap. But can you be vulnerable?  Not only with your audience, but with YOURSELF.

What’s one lesson you’ve learned about staying relevant in the music industry?

Consistency, consistency, consistency. You gotta do the content. You  gotta be outside. Not only just be visibly noticeable, but also  CAPTIVATING and AUTHENTIC. If there’s one thing that I can’t stand, both  as a consumer and an artist, it when people are too “cool” or  “nonchalant” to interact with people. Life is an experience. Be as  interactive as you can be and be FREE.